ExcardGo

Redesigning E-printing Mobile App

Summary

ExcardGo serves as the mobile companion to the Excard website, with the primary aim of optimizing customer retention rates and enhancing user convenience for receiving notifications from Excard. Similar to Excard e-printing platform, I am the sole UI/UX on this project.

Role

UI/UX Associate

UI/UX design, Prototyping & Testing

Nov 2022 - Present

ExcardGo is mobile application for Excard website. This redesign initiative is dedicated to improving usability, functionality, and overall user satisfaction. By embracing the latest trends in mobile design and taking a user-centered approach, we aim to create an app that not only meets but exceeds our users' expectations.

Key Focus Area

Visual Cohesion: Our redesign introduces a cohesive visual language that reflects our brand identity. Consistency in design elements, typography, and color palettes will enhance the app's overall aesthetics.
‍Streamlined Navigation: We're reimagining app navigation to be more intuitive and user-friendly. Users will effortlessly find what they need, whether it's accessing features, information, or support.
Offline Functionality: Enhancing the app's usability by allowing certain features to be accessible offline, ensuring uninterrupted access to critical information and functionality, even in areas with limited connectivity.
Enhanced User Engagement: We aim to foster deeper user engagement through interactive features and personalized content, creating a more immersive and enjoyable experience that keeps users coming back for more.
Enhanced Performance: The app will be optimized for speed and efficiency, ensuring quick load times and smooth interactions, even on slower devices.
Data-Driven Insights: The redesign will incorporate data-driven insights to inform decision-making. We will implement analytics and reporting features that empower users to gain valuable insights into their activities, helping them make more informed choices and optimize their experience.

Anticipated Benefits

Enhanced User Satisfaction: Users will find the app more intuitive and user-friendly, resulting in higher satisfaction and increased loyalty.
Improved Engagement: Streamlined navigation and personalized features will encourage users to interact with the app more frequently.
Higher Retention: A smoother and more visually appealing experience will reduce churn rates and keep users engaged over the long term.
Competitive Advantage: Our redesigned app will position us as a leader in mobile user experience, setting us apart from competitors.